To protect your online reputation, you need to know what’s being said about yourself, your company and your websites. The easiest way to do this is to use Google Alerts. With Google Alerts, it’s as easy as putting in your “search term”, like your name, your company or website, then add your email address and how often you’d like an email (take my advice and make it once a day, because at the beginning you’ll get a ton of emails if they don’t combine them into one email a day). Click Create Alert and your finished. Now each time your search term is written about in the news, blogs or other websites, you’ll get an email with a brief excerpt from the page and a link to it. By keeping track of yourself online you can easily stop negative post about you, thank people that praise you or just watch those that would talk bad about you.
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